Customers expect their favorite websites to respond to them instantaneously, and companies that deliver on these expectations are rewarded greatly. FT.com, the website for the Financial Times, wanted to influence customer behaviour in real-time — they needed to alter user web page experience based on last click demographics. For this, they needed a database that enabled deep personalization and real-time decision making. Previously, they had used an AWS stack, which included SNS, SQS, Heroku, and Kinesis. However, this stack was incapable of meeting their needs in under 30 minutes — a death sentence to any real-time initiative. To power their personalization, they needed Volt Active Data.
Case Study: FT
March 29, 2018