2 min read
Gamers want real-time offers and micro-transactions — but only if they are useful. This is a key finding from The Psychology of Waiting, a survey of 2,000 US consumers conducted by VansonBourne and sponsored by Volt Active Data. Almost 85% of consumers…
2 min read
What I’ve learned from working in the software industry is that the word “personalization” can mean many different things to many different people. My intent in this blog series is to explore the different meanings as they pertain to various industries: Mobile/Utilities,…