3 min read
Pretty much anyone who knows adtech will tell you that header bidding is the future of the industry. Header bidding allows publishers to field ad bids in the header of a webpage, which is before anything else (including other ad placements) loads. This…
3 min read
Many Volt Active Data customers are creating externally-facing applications which face the potential of being hacked, with the applications and/or data being used in some fraudulent manner that can cost the businesses considerable time, effort and money. In addition, some of our…
3 min read
Large financial institutions deal with many types of fraud, predominantly transaction fraud. Transaction fraud occurs when a fraudster steals credentials, such as a credit card number, and charges those accounts illicitly. To protect against this type of fraud, banks must monitor every…
3 min read
One of the reasons I love working for a leading-edge database company is that I get to talk to and work with many different kinds of companies. Data is everywhere, and companies across the spectrum are trying to harness that data to…
3 min read
What I’ve learned from working in the software industry is that the word “personalization” can mean many different things to many different people. My intent in this blog series is to explore the different meanings as they pertain to various industries: Mobile/Utilities,…