Pretty much anyone who knows adtech will tell you that header bidding is the future of the industry. Header bidding allows publishers to field ad bids in the header of a webpage, which is before anything else (including other ad placements) loads. This allows publishers to establish a “premium” auction instead of the typical real-time bidding […]
Many Volt Active Data customers are creating externally-facing applications which face the potential of being hacked, with the applications and/or data being used in some fraudulent manner that can cost the businesses considerable time, effort and money. In addition, some of our customers, such as WhiteOps, have created businesses based on identifying and disrupting fraud. […]
Large financial institutions deal with many types of fraud, predominantly transaction fraud. Transaction fraud occurs when a fraudster steals credentials, such as a credit card number, and charges those accounts illicitly. To protect against this type of fraud, banks must monitor every card swipe, monitor for unusual or suspicious activity, and then make an immediate […]
One of the reasons I love working for a leading-edge database company is that I get to talk to and work with many different kinds of companies. Data is everywhere, and companies across the spectrum are trying to harness that data to improve their businesses, whether that means accelerating their growth through more accurate targeting […]
What I’ve learned from working in the software industry is that the word “personalization” can mean many different things to many different people. My intent in this blog series is to explore the different meanings as they pertain to various industries: Mobile/Utilities, Gaming, Advertising Technology, Retail/IoT, eCommerce, Loyalty, Energy, and Travel. This edition will be […]
