Tag: adtech
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3 min read
Keeping up with Header Bidding’s performance requirements
Read more: Keeping up with Header Bidding’s performance requirementsPretty much anyone who knows adtech will tell you that header bidding is the future of the industry. Header bidding allows publishers to field ad bids in the header of a webpage, which is before anything else (including other ad placements) loads. This…
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3 min read
Fraud – Five Takeaways from our Analyst Webinar
Read more: Fraud – Five Takeaways from our Analyst WebinarMany Volt Active Data customers are creating externally-facing applications which face the potential of being hacked, with the applications and/or data being used in some fraudulent manner that can cost the businesses considerable time, effort and money. In addition, some of our…
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3 min read
Got fraud? Tune in to our webinar on detecting fraud in Financial Services and AdTech
Read more: Got fraud? Tune in to our webinar on detecting fraud in Financial Services and AdTechLarge financial institutions deal with many types of fraud, predominantly transaction fraud. Transaction fraud occurs when a fraudster steals credentials, such as a credit card number, and charges those accounts illicitly. To protect against this type of fraud, banks must monitor every…
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3 min read
3 Key Points from our webinar Preparing for a New Programmatic Adtech World with TripleLift
Read more: 3 Key Points from our webinar Preparing for a New Programmatic Adtech World with TripleLiftOne of the reasons I love working for a leading-edge database company is that I get to talk to and work with many different kinds of companies. Data is everywhere, and companies across the spectrum are trying to harness that data to…
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3 min read
What the heck is personalization?
Read more: What the heck is personalization?What I’ve learned from working in the software industry is that the word “personalization” can mean many different things to many different people. My intent in this blog series is to explore the different meanings as they pertain to various industries: Mobile/Utilities,…