Tag: gaming
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5 min read
How to Increase Player Retention and ARPU in a Free-to-Play Market
Read more: How to Increase Player Retention and ARPU in a Free-to-Play Market2017 was a breakout year for mobile gaming. Even though games only accounted for 40% of the total mobile app downloads for 2017, a total of 80% of app spending in 2017 was generated by mobile games. Mobile game spending even out…
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5 min read
Gamers’ Real-Time Demands: More Challenging than NG+
Read more: Gamers’ Real-Time Demands: More Challenging than NG+Gamers want real-time offers and micro-transactions — but only if they are useful. This is a key finding from The Psychology of Waiting, a survey of 2,000 US consumers conducted by VansonBourne and sponsored by Volt Active Data. Almost 85% of consumers…
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