Tag: gaming

How to Increase Player Retention and ARPU in a Free-to-Play Market

March 14, 2018

2017 was a breakout year for mobile gaming. Even though games only accounted for 40% of the total mobile app downloads for 2017, a total of 80% of app spending in 2017 was generated by mobile games. Mobile game spending even out performed PC gaming by 2.3x AND console gaming by 3.6x last year (Note: [...]

March 14, 2018
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Gamers’ Real-Time Demands: More Challenging than NG+

November 14, 2017

By: Volt Active Data Blog Staff

Gamers want real-time offers and micro-transactions — but only if they are useful. This is a key finding from The Psychology of Waiting, a survey of 2,000 US consumers conducted by VansonBourne and sponsored by Volt Active Data. Almost 85% of consumers play online games and/or mobile games; approximately 44% of the world’s internet population […]

November 14, 2017
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Tag: gaming

How to Increase Player Retention and ARPU in a Free-to-Play Market

Gamers’ Real-Time Demands: More Challenging than NG+

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