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Editor’s Note: This piece originally appeared in DBTA. More companies are realizing that leveraging real-time data is the key to success in modern applications, which means that more people are searching for the right in-memory database technology. However, with many options, comparing in-memory…
4 min read
Pretty much anyone who knows adtech will tell you that header bidding is the future of the industry. Header bidding allows publishers to field ad bids in the header of a webpage, which is before anything else (including other ad placements) loads. This…